In my last post I wrote about how becoming a regular reader of author Carrie Snyder’s blog Obscure Can Lit Mama motivated me to buy her book, Girl Runner. Carrie wrote back to tell me that while she appreciates people purchasing her books because of reading her blog posts, that isn’t why she blogs. She says having a blog has been an important part of her development as writer, but she’s never regarded it as a marketing tool.
Carrie thinks that would take the joy out of blogging for her. Contrary to what I’d assumed, Carrie’s publisher has nothing to do with her blog. It is a personal project. To quote Carrie, “I think writers should blog because they want to, not because they feel obligated to.”
According to L.L. Barkat Carrie is probably smart not to think of her blog as a marketing tool because Barakat believes blogging is a waste of time for writers if they are counting on their blogs to inspire book sales.
In a post called “It’s Time For Writers to Stop Blogging” Barkat says that while he thinks blogging is a great way for authors to learn discipline, gain experience and foster creative expression it is not a way to promote their writing. Blogging, he says, drains a writer’s energy and time and they’d be better off investing their time and energy in the writing projects they hope to complete for publication. Barkat recommends the use of Twitter and Facebook instead. You can still get your message out with a lot less effort.
Jane Friedman says some authors blog because they hope they will be able to turn their blog posts into a book. “Don’t count on it,” says Friedman. Friedman claims you need the mind and heart of an entrepreneur to use your blog as a tool for publishing success and most authors don’t have that mindset.
Joanna Penn says it is much easier to promote non-fiction with a blog but she doesn’t see blogging as a very useful marketing tool for fiction writers.
Susan Laidlaw lists ten reasons why authors shouldn’t blog including the fact that it is addictive, there are no editors or critique partners to check work, it demystifies writers, it causes them to spend too much time in front of the computer screen and essentially facilitates giving away content for free when writing is supposed to be providing an author with income.
So does an author need to blog? I’ll explore that question from another angle in my next post on Vast Imaginations.
In the mean time why not check out these top readership posts on my blog in the last year………