I submitted a non-fiction children’s book idea to a publisher last week who required a one page marketing plan be included in the submission package. I had never written a marketing plan before. I had to do quite a bit of research to figure out what it should contain. I found hundreds of suggestions on- line and after sifting through them I decided my plan would have five categories.
I mentioned the age group of children and their parents I was targeting but I also suggested all the places I thought might carry my book-public libraries, university book stores, museum and gallery shops, school libraries, gift shops, independent book stores etc.
I let the publisher know I had two blogs of my own and contributed to a number of others. I said I’d be happy to do guest posts on blogs related to my book’s topic. I mentioned my Twitter account and directed them to my website. I told them I had a Facebook page I posted on regularly and I’d be willing to start a Facebook page just for my book. I said I had a family connection with a professional film maker who could help me create a book trailer to post on You Tube.
Public Speaking Opportunities
I highlighted my past experiences as a guest speaker and mentioned some target audience groups I’d be able to address about my book. I listed topics related to my book that might be possible subject matter for public speaking presentations.
Possible Reviewers and Testimonials
I came up with a half dozen people I know who might be willing to post reviews or give a testimonal about my book. Some were experts in the subject area of my book, one an acquisiton head for the public libraries in a large city, one a published education expert and another an author with an established reputation.
I listed local radio stations and print media that might be interested in a story about my book and mentioned connections I had with them. I offered to write a synopsis for book seller sites and suggested a local venue that might be perfect for a book launch.
Other ideas that I found on various website but did not include in my marketing plan…
Printing bookmarks to hand out
Sending out mass e-mails to friends and family
Organize a book tour
List conferences you would attend to promote your book
Have some professional author photos taken
Discuss the potential of your book being turned into a TV series
List the strengths and weaknesses of your book
Create an executive summary
Arrange for your book to be displayed in store windows
Approach sales reps for book companies
Explain how your book could be the first in a successful series
Make suggestions for an attention grabbing cover
I am getting ready to submit my book to yet another publisher who also requires a marketing plan and I’m realizing that because each publisher is unique each marketing plan submission will have to be unique as well.
What are your marketing plan ideas?
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MaryLou Driedger is just beginning to write fiction and non-fiction for children after working as a teacher, newspaper columnist and free-lance journalist for thirty years. She also blogs at What Next?